My Thoughts On The Instagram Algorithm
I’ve been thinking a lot about Instagram algorithm lately as I’m sure a lot of us have. So I thought it would be a fun topic to discuss here as we are all constantly watching the ebb and flow of social media…
Just like any profession, there are rules, guidelines, best practices, and reasons why they are in place. The same goes for social media outlets like Instagram and I respect that. Yes, the algorithm may be frustrating at times, but Instagram is a business and they have to do what’s right for them just as I have to do what’s right for me. So this isn’t a post about “why I hate the algorithm. It’s quite the opposite, it’s a post on how the algorithm changed my attitude and got me back in the game!
The breaking point for me is when I realized that I was over a robot deciding what I did and didn’t do; what I created and didn’t create. And after a conversation Ryan and I had a few weeks ago I started playing it old school with Instagram and it has honestly been invigorating! I post when I want to post, I post what I feel inspired by, I post what moves me to create more, and I only post my best work, work that I can stand behind. And you know what? I have fallen back in love with Instagram and my attitude has completely changed.
I liken the algorithm to playing Solitaire against the computer, you can’t outsmart the computer and when you by some miraculous chance win, it’s because the computer lets you win. It’s not because you are smarter than the computer. Let’s face it, in this equation, you aren’t the smart one.
And after I said that out loud it’s like a cloud lifted and I saw it for what it is.
Now, that doesn’t mean I have thrown caution to the wayside and am going rogue. I’m still paying attention to what is working what isn’t, engagement and so forth, but what has changed is more exciting part of this story.
I no longer look others and compare myself, which is the traps of all traps. Now I look at it with more joy, recognizing the community wonderful friends we’ve created and pride for our little rosy place on the internet. I have an entirely new outlook and I hope it shows. Creating imagery that is inspiring is on the top of my lists of favorite things to do. I’d do it even if it wasn’t part of my job. Seeing the world through rose-colored glasses is what I do best and not sharing that with you feels like a mistake.
So for now, my new theory stands: post your best, your favorite, and your most inspiring work… if it doesn’t check those boxes then it goes. Much like the phrase coined by my friend Emily Ley – while decluttering only your best, favorite, and necessary stays… the rest, for now, goes!